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Goo goo g'joob: rating the most excellent uses of literature in music
Goo goo g'joob: rating the most excellent uses of literature in music

From nursery rhymes to Shakespeare, musicians have been taking inspiration from literature since the day someone first picked up a rattle and shook it. Here are the very best examples, as compiled by us.

1979 vs 2008: A tale of two ads
1979 vs 2008: A tale of two ads

What can two adverts, 29 years apart, tell us about the evolution of copywriting? We pick out five things...

Tone in all the right places: the little moments that matter
Tone in all the right places: the little moments that matter

We look at five unexpected places you can use tone of voice to make people love you a little bit more.

Naming: a straightforward approach
Naming: a straightforward approach

A brief, humorous look at the art of renaming things...

Why copywriters should read children's books
Why copywriters should read children's books

Is it really a good idea to treat your audience like a bunch of pre-schoolers? Well, yes. If you want them to read your writing that is...

General Election 2017: Why brand personality matters
General Election 2017: Why brand personality matters

We can learn a lot about brand personality from politics. Read our take on the General Election 2017.

I’ve supported Haymanot for the last decade, but now I need your help
I’ve supported Haymanot for the last decade, but now I need your help

Lark's good cause campaign for 2017 is a personal story – and we hope you'll support us.

Five reasons you should delete your blog... (yes, really.)
Five reasons you should delete your blog... (yes, really.)

Call us pessimists, but when faced with a bad blog, we'd prefer to see no blog at all. Find out how your blog could be letting you down and what to do about it. 

Clickbait is useful – the reason will shock you...
Clickbait is useful – the reason will shock you...

Clickbait, it’s exploitative and banal but it works. What is it? What is it for? Why is it so effective? How can you use it for your own content? The answers are jaw-dropping.

Tone Trumps all
Tone Trumps all

President Trump has been altering his tone. Not his skin tone.

Make your tone your own
Make your tone your own

How do you find your tone of voice? Clue, it's not by being "professional". Just ask Maggie...

How to write a brilliant charity case study
How to write a brilliant charity case study

A great case study is so much more than the generic "good news story". Hook your reader, banish the bland and make your stories count.

Business speak = bad business: why writing like a human is better for everyone.
Business speak = bad business: why writing like a human is better for everyone.

If your customers are humans, they'll really appreciate you switching off the corporate lingo. (If you disagree with us, we'll take that offline.)

Content calendars – why you need one (and a free template)
Content calendars – why you need one (and a free template)

Having a plan for your content is not only wise, but it can give you an eerie knack of knowing what content is going to work. Want to know more?

Content Strategy at EMCDigital Forum 2016
Content Strategy at EMCDigital Forum 2016

Chris' recent talk at EMCDigital forum examined how educators can use content strategy and marketing to best effect. He also shares a handy content calendar template.

Bin the mystery meat
Bin the mystery meat

Imagine that you open the communal fridge at work and see a tupperware dish that has “Meat” written on it. No explanation, no use by date, just “Meat”.

Let me clear my throat
Let me clear my throat

Here at Lark, where we have years of copywriting experience, we know that opening a piece of content with a positioning statement or scene-setting phrase can be a handy way of, well, getting a piece of content started. But do you really need that copy?

We’re on the Government’s Digital Services Framework
We’re on the Government’s Digital Services Framework

We are very happy to announce that Lark has been accepted onto the Government’s Digital Services Framework 2 (DS2), which was announced this month.

Without content you might Lipsum your work away
Without content you might Lipsum your work away

Designing from scratch often throws up issues for the lowly designers tasked with getting a page or a site together for a company or brand. I’ve often heard colleagues who have fired up Photoshop asking what the content is like on a page only to be told: “Don’t worry about that just yet, we’ll deal with it when we get closer to the live date.”

Why conversations are your content
Why conversations are your content

...As with any good conversation it isn’t just the words that keep it going; facial expressions, hand gestures, context, body language and even atmospheric conditions all play a part in telling you want you want to know. The same is true of copy on a page, video, images or bits of audio, there’s more going on for people than just the words...

Throw away the thesaurus…
Throw away the thesaurus…

The best way to relate to your readers – whether they’re boffins or customers (or both) – is to keep it simple...

You want content strategy with that?
You want content strategy with that?

Content strategy is nothing new, but it’s becoming an increasingly audible buzzword among the web community these days, with many interaction designers and UX experts acknowledging that most websites are “all about content”. But how long will it be before “content strategy” actually means anything to customers?

Why songwriters write good copy
Why songwriters write good copy

...Call me cynical, but commercial songwriting is essentially a form of marketing. Aside from relying on the obvious – gratuitous close-ups of naked flesh, questionable styling, an appearance on The X Factor, etc – making an impact often means softening the stiff upper-lip of the British public with a beautiful, relatable message...

@Larkingly ON twitter:

  • We couldn't let #LoveYourPetDay pass without sharing a little bit of love for the Lark kitties, Pepper Ball and Meo… https://t.co/uaLmNMMVbH
    about 3 days ago
  • RT @CrohnsColitisUK: Our new booklet 'Unstoppable' shares experiences to show you you’re not alone – and that there's people out there w… https://t.co/b6wamHcsTy
    about a week ago
  • Great to see some new work for the brilliant @CrohnsColitisUK – was a privilege to talk to these young people. https://t.co/W6f7ugpur0
    about a week ago

Latest from the Lark blog

Blog posts
Sep 21, 2018
Goo goo g'joob: rating the most excellent uses of literature in music
Sep 21, 2018

From nursery rhymes to Shakespeare, musicians have been taking inspiration from literature since the day someone first picked up a rattle and shook it. Here are the very best examples, as compiled by us.

Read More →
Sep 21, 2018
Oct 17, 2017
1979 vs 2008: A tale of two ads
Oct 17, 2017

What can two adverts, 29 years apart, tell us about the evolution of copywriting? We pick out five things...

Read More →
Oct 17, 2017

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Lark, 12 Marlborough Place, Brighton BN1 1WN, United Kingdom01273 689 246hello@larkagency.com
 

CONTACT LARK

12a Marlborough Place
Brighton
BN1 1WN
Tel: 01273 689 246
Email: hello@larkagency.com

© 2018 Lark Media – Content strategy, Copywriting, Website Planning, Branding, Communications Services | Digital & Print | Brighton.
Lark Media Ltd is a registered company, no: 7571356; registered company address: 128 Hythe Road, Brighton, BN1 6JS