Naming: a straightforward approach

At Lark we spend a lot of time naming things. From the charities and businesses we help to rebrand, down to the menu items on their shiny new website.

Speaking of rebrands – by far the most difficult task is to change the name of something that's already well established. Whether it’s Opal Fruits to Starburst, Jif to Cif, Marathon to Snickers, all renames have strategic reasons behind them. The following renames, however, have no reason behind them at all. (Although, to us they make an awful lot of sense.)

Courtesy of the internet, here are our favourite ‘new names’ for everyday things: