Content strategy and copywriting for Crohn's and Colitis UK's Companion website

How do you ensure everyone has access to trustworthy information about Crohn's Disease and Ulcerative Colitis?

The brief

Crohn's and Colitis UK asked Lark to help them create an online resource where people could quickly and easily find trusted information. The site needed to work for a range of audiences including people who have been recently diagnosed with Inflammatory Bowel Disease (IBD), people who have been living with it for a while, and also their parents, families and carers. It needed to be easy to understand and navigate, while also addressing sensitive topics in an open and positive way.

What we did

We carried out consultations with the teams at Crohn's and Colitis UK to understand what a successful website would do for their users. In collaboration with design/dev partner Electric Putty, we then laid out an app-like structure and page frameworks showing what information the site would carry, how it would be formatted, and how it would link to external information sources. Once that was agreed, Lark crafted the content using simple and clear language.

The difference

See the result at

After launching the site, Crohn's and Colitis UK's Facebook page received some really positive comments, here's a selection:

"This is fantastic. I'm newly diagnosed and have loads of questions. This provides quick access to in-depth info on some of the issues I'm experiencing."
"Excellent website very clear and easy to navigate."
"Great site, nice and clear to see everything and find what you're looking for." 

There are also plans to turn the site into an app and extend some of the sections to cover a broader range of topics. 

Crohn's and Colitis UK were so pleased with our work that they've asked us to help them on a number of further projects – from digital impact reports and print leaflets to brand language guidelines and vision mission and values.