Be authentic. Find a voice. Tell your story.

Lark is a specialist team of writers, editors and content strategists. We help inspiring brands to tell their stories – in their own words. 

From Macmillan Cancer Support to Bombay Sapphire, Kew Gardens to Imperial College London, we've created tone of voice guidelines, identified key messages, written straplines, articulated mission, vision and values, and crafted word-perfect copy for lots of brilliant organisations. 

We always start by listening – taking the time to understand your organisation, asking the questions that matter, and helping your people feel part of the process.

We don’t believe in using jargon or clever tricks. For us, the most effective communications speak to their audiences simply and honestly.

We like the way musician Charles Mingus put it:

“Making the simple complicated is commonplace. Making the complicated simple, awesomely simple, that’s creativity.”
  • Lark's tone of voice guidelines have been extremely well received by everyone at Macmillan – there’s been praise across the board and we're very excited about how it’s going to help us.
    — Hayley Redman, Senior Copywriter Macmillan Cancer Support
  • Lark’s approach, attitude, professionalism, insight, knowledge and deliverables are among the best I have seen and it is genuinely a pleasure working with them.
    — Steve Rawlings, Assistant Director, Digital and Web at INTO University Partnerships
  • Lark worked closely with our teams, so we knew they really understood us as an organisation – and could then create a brand that truly reflected who we are and what we do.
    — Imelda Glackin, Chief Executive, Martlets
  • It’s Lark's enthusiasm, dedication, professionalism and meticulous attention to detail that make them a joy to work with.
    — Dan Moore, Head of Marketing and Membership, BASCA

Meet the team


Paul Allen

Paul is a journalist, author and former editor at the BBC.

Before co-founding Lark, he wrote for the national press – covering politics, culture, social enterprise and the third sector. In 2008, he joined BBC Worldwide to launch the environmental website, BBC Green. Paul is the author of The Ethical Careers Guide – How to Find Work You Love (2017) and Your Ethical Business – a guide to starting a ‘company with a conscience’. (He has also written a book on the social history of the condom – and now knows far too much about primitive contraceptive techniques.)

Paul is obsessed with the writings of Ryszard Kapuscinski, and will optimistically take on all comers at Scrabble.

Anna Moore
Editorial Director

Anna started her career as a copywriter before becoming a magazine features writer. From health and beauty to children’s TV, she has always loved the buzz of meeting people and hearing their stories.

After five years as a journalist, Anna moved into the third sector, working as a publications and project manager for a national literacy charity. She helped manage two website launches, a re-brand, and countless print communication projects. In 2011, she co-founded the agency and gave it the name "Lark".

Away from writing, Anna reads novels (a bit too quickly), and is always looking to plan her next travels.


Sophie Ball
Brand Editor

Sophie built her first website when she was 16. It wasn't that good, but it was the beginning of a digital obsession that has stayed with her throughout her career. 

Before joining Lark, Sophie was a musician with her own record label and an online following of over 30,000 people. As it turned out, she enjoyed the online promotion aspect more than creating the music itself. And that's what led her to the world of content and branding.

Sophie runs workshops, plans websites, writes copy, edits articles and helps brands to find their voice. 

Out of the office you’ll find her getting a little too enthusiastic about classic films or taking a nap with a purring cat.

Chris Harding
Content Director

Chris is an award-winning content strategist. He helps companies and organisations discover what they want to say, what their customers / readers want to hear and how it all works.

Before joining Lark he worked at Selfridges, Bighospitality, The World's 50 Best RestaurantsMORE TH>N, and TUI Travel. He's shaken hands with Kylie and bought a drink for Heston Blumenthal.

His awards include: The Lovies Silver Award, The Lovies People's Choice and the Insurex e-Business Awards 2013.

When he’s not working he’s usually riding a bicycle, spending time with his family and cats or watching a live band.


Stevie Shephard

Stevie started out in copywriting and – after a foray into the editorial world – she has come back home.

Most recently, Stevie worked as science editor for a culture and entertainment website. Among her proudest achievements are returning the first Google hit for “how to dispose of a dead body” and actually getting comic book fans excited about quantum mechanics.

She now writes copy of all shapes and sizes, and enjoys her life as a self-proclaimed word nerd. Away from the office, Stevie is usually climbing something high, lifting something heavy or cooking something mildly pretentious.

Iddo Goldfarb
Senior Copywriter

Iddo's career has taken him from City solicitor to seaside scribe, with a sojourn in public affairs en route.

As a copywriter, his words, ideas and contempt for corporate jargon have helped the likes of Cisco, Sony, HSBC and O2 speak better to and through their people.

When roused, he also writes venomous screeds of what can loosely be described as 'political commentary', some of which have appeared in the Huffington Post. 

Off the clock, Iddo can usually be found reading, drawing or issuing constructive criticism to Wayne Rooney. 


A flexible team of trusted partners

During our combined time in the media, charity and corporate sector, we have worked on dozens of digital and print projects, large and small. Here, we have been fortunate to team up with many talented people. These include web developers, graphic designers, photographers, writers, illustrators, PR professionals and digital project managers.

For larger digital and print projects, such as magazine relaunches or website builds, we use a hand-picked team of trusted partners. That way, we can match up the perfect mix of skills and experience, giving you an individually tailored and cost effective team for your project.