Be authentic. Find a voice. Tell your story.

Lark is a specialist team of writers, editors, designers and content strategists. We help inspiring brands to tell their stories – in their own words. 

From Macmillan Cancer Support to Bombay Sapphire, Kew Gardens to Imperial College London, we've created tone of voice guidelines, identified key messages, written straplines, articulated mission, vision and values, and crafted word-perfect copy for lots of brilliant organisations. 

We always start by listening – taking the time to understand your organisation, asking the questions that matter, and helping your people feel part of the process.

We don’t believe in using jargon or clever tricks. For us, the most effective communications speak to their audiences simply and honestly.

We like the way musician Charles Mingus put it:

“Making the simple complicated is commonplace. Making the complicated simple, awesomely simple, that’s creativity.”

  • Lark's tone of voice guidelines have been extremely well received by everyone at Macmillan – there’s been praise across the board and we're very excited about how it’s going to help us.
    — Hayley Redman, Senior Copywriter Macmillan Cancer Support
  • Lark’s approach, attitude, professionalism, insight, knowledge and deliverables are among the best I have seen and it is genuinely a pleasure working with them.
    — Steve Rawlings, Assistant Director, Digital and Web at INTO University Partnerships
  • Lark worked closely with our teams, so we knew they really understood us as an organisation – and could then create a brand that truly reflected who we are and what we do.
    — Imelda Glackin, Chief Executive, Martlets
  • It’s Lark's enthusiasm, dedication, professionalism and meticulous attention to detail that make them a joy to work with.
    — Dan Moore, Head of Marketing and Membership, BASCA

Meet the team


Paul Allen

Paul is a journalist, author and former editor at the BBC.

Before co-founding Lark, he wrote for the national press – covering politics, culture, social enterprise and the third sector. In 2008, he joined BBC Worldwide to launch the environmental website, BBC Green. Paul is the author of The Ethical Careers Guide – How to Find Work You Love (2017) and Your Ethical Business – a guide to starting a ‘company with a conscience’. (He has also written a book on the social history of the condom – and now knows far too much about primitive contraceptive techniques.)

Paul speaks German fluently, plays the piano moderately and sings karaoke terribly.

Anna Moore
Editorial Director

Anna started her career as a copywriter before becoming a magazine features writer. From health and beauty to children’s TV, she has always loved the buzz of meeting people and hearing their stories.

After five years as a journalist, Anna moved into the third sector, working as a publications and project manager for a national literacy charity. She helped manage two website launches, a re-brand, and countless print communication projects. In 2011, she co-founded the agency and gave it the name "Lark".

Away from writing, Anna reads novels (a bit too quickly), and is always looking to plan her next travels.


Sophie Ball
Content Strategist

Sophie joined Lark five years ago fresh out of a long career as a songwriter – with her own record label and thousands of fans in far-flung places. (Particularly Brazil for some reason.) As it happens, her ability to connect with people through music and lyrics lends itself extremely well to the world of content and branding.

As a ‘utility player’ who’ll turn her hand to anything, Sophie’s a useful person to have around. She writes, edits, researches, designs, manages projects and is an expert at solving content problems. But as our in-house UX geek, her favourite place to be is wrangling content into something that’s user-first, written in Plain English and works well for everyone.

Out of the office you’ll find her watching classic films, eating pizza and generally just fighting the patriarchy.


Scott Welti

Scott graduated from Southampton College of Art with a First Class BA Hons in Graphic Design. He doesn't really like to talk about it. But we do.

Inside (and outside) the office, Scott elevates doodling to new art forms – finding inspiration in everything from science books to vintage design and avant-garde typography. 

On client projects, he brings a rare mix of creativity and thoughtfulness to his visual design work: from developing authentic brand identities to striking campaign materials.

At home in Hove, he enjoys swapping his sketchpads for spice jars – cooking up a very mean chicken curry.  


Iddo Goldfarb
Senior Copywriter

Iddo's career has taken him from City solicitor to seaside scribe, with a sojourn in public affairs en route.

As a copywriter, his words, ideas and contempt for corporate jargon have helped the likes of Cisco, Sony, HSBC and O2 speak better to and through their people.

When roused, he also writes venomous screeds of what can loosely be described as 'political commentary', some of which have appeared in the Huffington Post. 

Off the clock, Iddo can usually be found reading, drawing or issuing constructive criticism to Manchester United. 


Natalie Meehan
Creative Strategist

Natalie spent a solid 13 years in marketing before joining Lark, after bypassing university in favour of getting straight on the career ladder and being able to buy as many candles as she wanted (loads).

From insurance to publishing, to nearly five years in a tech startup, Natalie has produced brilliant content for multiple brands and industries. At Lark, she is our client lead on several projects, runs strategic workshops and presentations, and still flexes her copywriting skills.

When at home Natalie can usually be found under a blanket – holding a bag of Haribo and scrolling through Instagram.


Roz Ryan
Consultant Editor

Roz is a senior journalist, editor and digital content producer – specialising in health and wellbeing. She tackles editorial challenges large and small, assembling the best writing team for each project. Away from the screen, she performs stand-up comedy – and was voted South Coast Comedian Runner-up & Funny Women Semi-finalist.


Chris Harrison
Brand Consultant

Chris started his career at Saatchi & Saatchi, and has since helped some of the world’s biggest brands to shine brighter and perform better. A firm believer in the power of creativity, he has helped clients including Brighton Festival, Philharmonia Orchestra, Glyndebourne Opera, London Philharmonic Orchestra, London Sinfonietta, JPMorgan and HM Treasury.

The flock

During our combined time in the media, charity and corporate sector, we have worked on dozens of digital and print projects, large and small. Here, we have been fortunate to team up with many talented people. These include web developers, graphic designers, photographers, writers, illustrators, PR professionals and digital project managers.

For larger digital and print projects, such as magazine relaunches or website builds, we use a hand-picked team of trusted partners. That way, we can match up the perfect mix of skills and experience, giving you an individually tailored and cost effective team for your project.