Counting, colours, and… copywriting tips? Find out what even the likes of Don Draper can learn from Dr. Seuss.

Clickbait. Who actually clicks on it? The answer is everyone – yes, even you.

It’s been a great year for attention-grabbing charity campaigns, but which ones get the thumbs up from Lark? We take a look back at our six favourite UK charity campaigns of the year.

How do you know when, and why, it’s the best time to rebrand your charity? We take a look at the key questions to ask, along with some of the best charity rebrands, with a little help from pop’s personal branding expert – the late, great David Bowie.

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