Keeping it in the family

FARA
Brand awareness campaign

When fashionable charity shop brand FARA came to us with a series of new videos, we helped them create an uplifting social campaign.

A collage of diverse people smiling and posing in fashionable clothes, all centred around a circular logo that reads 'WE ARE FARA FAMILY' on a black background.

What we did

Campaign identity
Video editing
Print and digital assets
Verbal and visual assets

An open laptop screen shows the YouTube homepage for the charity FARA, with a banner featuring smiling people, all wearing fashionable clothing, and the logo 'We Are FARA Family'.

Charity shops have come a long way since their dusty 1980s reputation: today you’re more likely to find designer items and quality vintage pieces. No wonder charity shop supremos FARA wanted to showcase the amazing clothes – and stylish shoppers – in their stores.

They came to us with a series of long-form videos featuring five unique members of the ‘FARA family’. Each one shared their connection to FARA, whether as a wonderful community to shop, work or volunteer with, or donate clothes to. Our job was to turn these mini movies into usable social assets.

We were also tasked with developing an overarching campaign that would tie all the videos together, plus create supportive stills for social and in-store, to encourage even more people to sign up and join the FARA family.

A poster for the charity FARA, which runs fashionable charity shops in London, encouraging people to shop, donate, work, and volunteer to help their cause - supporting vulnerable children and families in Romania.

“It has been a pleasure working with Lark on this project and we are so pleased with the assets – you kept them true to the FARA brand, and to the original films, which was no easy feat. Thank you for all your hard work.”

Siân Smith, social media and content manager

A smartphone showing an Instagram post from FARA Charity. There is a man wearing a red cap and a knitted cape, dancing outdoors. There is also a logo for FARA Charity shops and a quote from the man saying he loves shopping there in FARA stores.

The video crops needed to preserve the different personalities and ‘magic’ of each original film. Luckily, the source material was fantastic to work with, so our director Meghna Gupta thoroughly enjoyed the challenge!

Once all the assets had been created, the uplifting ‘We are FARA family’ campaign was ready. And it launched with a bang at a buzzing late-night shopping event/premiere held at FARA’s iconic Islington store.

Two smartphones screens showing Instagram posts for FARA Charity. One image is a grid of all their different posts, the other shows a shop worker opening a door and welcoming people to a FARA Charity shop full of fashionable clothes.

Impact

‘We are FARA Family’ exceeded all the charity’s expectations. There were over 600 email sign-ups via paid and organic ads on Facebook and Instagram, which was double FARA’s target.

And we’ll have Leeward’s song stuck in our heads for about 20 years…

Two posters for FARA Charity. One is a collage of diverse people wearing fashionable clothes or taking photos with the FARA logo overlaid; the other says "We are FARA Family" and encourages shopping, volunteering, and working for the charity.

Thanks to…

Siân and James at FARA for working with us to nail the campaign look and feel, and Scott Wimsett and Bespoke Banter for the beautiful original films.

More work

Three children sit at a table in a classroom. A young girl in the middle looks distracted. Behind her is a yellow noticeboard with colourful paintings that spell out, ‘I live with dementia’. This is an awareness campaign for Dementia UK.

Dementia UK

Brand awareness campaign

 

A woman with brown hair, wearing a turquoise hoodie, is holding a cartoon drawing of an 8kg kettle bell in front of a bright yellow background. Handwritten text reads, ‘Raise your game’. This is part of a fundraising campaign for Bowel Cancer UK.

Bowel Cancer UK

Verbal and visual identity