House
of Good

National Churches Trust
Impact report

Bringing to life the unsung role churches play in our communities, our society and our economy.

Collage of community and church activities, including interior and exterior views of churches, people volunteering, community gatherings, children playing, and religious events, with the logo of the National Churches Trust and the phrase 'The House of Good'

What we did

Copywriting
Design
Illustration

The UK’s churches, chapels and meeting houses are some of the most beautiful and historic buildings in the world.

But these places of worship also have huge value to people in need.

From food banks and after-school care to drug and alcohol support clinics, church buildings house a growing number of essential activities and services. 

The National Churches Trust is a charity dedicated to supporting church buildings across the UK. In 2020, they commissioned a study which allowed them to quantify for the first time the welfare and wellbeing churches create in our communities – and the existential threat they face.

The Trust wanted these findings to make an impact – on policymakers, on donors, on communities. So they turned to Lark.

A red and white informational brochure about churches and food banks in the UK, featuring a map of the UK and illustrations of church buildings and food donations.

Lark turned a long academic report full of detailed analysis and esoteric terminology into a short, hard-hitting and great-looking report summary, with urgent, incisive campaign-style copy brought to life by beautifully designed visual spreads and infographics.

Infographic comparing investment in church buildings and the societal value of churches, highlighting the COVID-19 impact on churches and their community response.
Brochure titled "The House of Good" with a collage of church buildings and community photos, featuring the logo of the National Churches Trust and text about church buildings and social value in the UK.
Brochure with a red and orange color scheme titled "The Halo Effect" featuring silhouettes of church buildings, families, cyclists, and people walking along a path, highlighting the economic and social impact of church buildings.
Infographic titled 'What We Found' displaying a circular chart with red and orange shades, centered around a church, illustrating financial data related to church and community services, highlighting a total value of £12.4 billion per year.

More work

Three children sit at a table in a classroom. A young girl in the middle looks distracted. Behind her is a yellow noticeboard with colourful paintings that spell out, ‘I live with dementia’. This is an awareness campaign for Dementia UK.

Dementia UK

Brand awareness campaign

 

A woman with brown hair, wearing a turquoise hoodie, is holding a cartoon drawing of an 8kg kettle bell in front of a bright yellow background. Handwritten text reads, ‘Raise your game’. This is part of a fundraising campaign for Bowel Cancer UK.

Bowel Cancer UK

Verbal and visual identity