Growing places 

Nature Neighbourhoods
Campaign identity and creative

RSPB, the National Trust, WWF, Co-op

Community-led climate action stories brought to life. 

The logo for 'Nature Neighbourhoods', designed by Lark, on a beige background. A butterfly is used for the double 'o' in Neighbourhoods, while an animated bee buzzes over the logo.

What we did

Visual identity
Design
Illustration
Templates
Brand guidelines
Content strategy
Video editing

Together, RSPB, the National Trust and WWF are helping grassroots organisations across the UK make their communities greener. And such a brilliant initiative calls for brilliant branding.

Lark was first briefed to produce a warm, inspiring new visual identity that celebrates and reflects the people who are coming together from across these communities. We then moved onto producing a series of stories.

We started by listening and learning.

The Nature Neighbourhoods’ logo on a beige background. Animated images of a person pushing a wheelbarrow with a large strawberry, a snail with a house for a shell, a man watering plants, and trees blowing in the wind all flash up next to the logo.

We began with three concept approaches. Each played with different approaches to typeface, illustration and graphic devices, and all followed the same core colour palette as People’s Plan for Nature. 

With a clear winner chosen, we tweaked elements following feedback from the various stakeholders across the partners and organisations. 

A line of illustrated people engaging with nature: a girl holding a big yellow flower, a man watering a row of houses, a person pushing a wheelbarrow with a large strawberry, and more. The text ‘Nature Neighbourhoods’ is at the bottom.

Next, content creation. 

Three smartphone screens showing social posts from the organisation 'Nature Neighbourhoods'. Minimalist, hand-drawn style illustrations of flowers, trees and a person holding a large yellow flower are seen on a beige background.
A social media post from Nature Neighbourhoods. It shows a man outdoors with green trees in the background, and an overlaid quote: "If we look after nature, then hopefully nature will look after us".

Supported by the Co-op and National Lottery Community Fund, Nature Neighbourhoods follows in the footsteps of the People’s Plan for Nature: a vision to protect and renew nature in the UK. 

So while our design team had lots of creative freedom to push the boundaries, the Nature Neighbourhoods’ branding also needed to feel related to this original vision initiative.

We also had to keep our volunteer groups and future content creators in mind, so accessibility and ease were key. 

Image is split into two halves. On the left, the text 'Sow and grow together' on a green background. On the right, people gardening outside with an illustrated ladybird in the corner.
A divided image shows a colourful bunch of bell peppers growing on a plant and a woman in a garden holding a bunch of dried wheat or barley. The Nature Neighbourhoods logo is above her head.

Following sign-off, we moved onto snappy brand guidelines and clean Canva templates for the charity partners and 18 community organisations to follow.

Two posters for Nature Neighbourhoods. One is promoting a community garden, the other announces a seed swap event. Both feature the distinctive illustration style Lark created for the organisation.
A line drawing illustration of two colourful birds sitting on steaming mugs of tea, on a simple beige background.

Making a Start

Watch our first video, introducing the initiative and some of the brilliant organisations.

Shared across WWF, RSPB, the National Trust, and Co-op social accounts, this first video had an impressive reach of 2m!

More work

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Dementia UK

Brand awareness campaign

 

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Bowel Cancer UK

Verbal and visual identity