Bringing the hope

Oasis Project
Visual and verbal identity

Creating a life-affirming brand for a life-changing organisation.

A dark blue wall.

What we did

Naming
Positioning
Tone of voice
Visual identity
Illustration

Oasis Project is a non-profit based in the south east, and founded in 1997 to support women, children and families affected by drug or alcohol problems.

The work they do is all about bringing hope and the promise of renewal to lives torn apart by substance abuse. But the way they looked and sounded didn’t communicate any of that.

Three colorful posters advertising community events on a black display board in an outdoor setting, with trees and a building in the background. The posters include details about a therapy class, an open day, and a talk, with dates ranging from March to June.
A white tote bag and a green T-shirt, both with the Oasis Project logo featuring a rainbow and the text "OASIS PROJECT," displayed on contrasting blue and red backgrounds.

“We developed good relationships with all working on the project - a thoughtful, creative and intelligent team. Lark seemed to really ‘get’ Oasis from the start and were good at translating our ideas into a process which worked for everyone involved. The response was very positive; we had some excellent feedback from others in the sector and from funders too.”

Laura Ward, acting chief executive, Oasis Project

A graphic with a dark blue background and white text that reads: "Help for women, hope for everyone." There is a stylized, simplified illustration of a woman with closed eyes and long hair, surrounded by colorful flowers and leaves, with a rainbow above her head.

As well as rethinking their name, verbal positioning and tone, we created a completely new look and feel that was all about people, positivity and possibility.

First, we came up with a new colour palette that was vibrant, warm and welcoming. Then we created a fresh set of graphic assets featuring natural, organic shapes to suggest life and growth. And finally, we put the two together in a series of playful, quirky illustrations that put the humanity right back at the heart of the brand.

A hand with green painted nails holding a white mug with a colorful illustration of a woman's face and rainbow-like background, against a light purple background.
Simplified digital illustration of a woman with teal hair, closed eyes, smiling face, wearing a blue top, with a yellow halo-like background

The team at Oasis Project were thrilled with the transformation – and we’re quite proud of it too. Now, they look and sound every inch the wonderful, life-affirming organisation they are.

A collection of presentation slides related to the Oasis Project, including information on helping women and families affected by drug and alcohol problems, a logo, color palette, and event posters.

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