Unlocking potential
Open Age
Brand refresh
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What we did
Discovery
Positioning
Tone of voice
Visual brand
Roll-out materials
Brand guidelines
Open Age opens up learning, socialising and fun for over 50s – with centres dotted around West London…for now.
The charity came to us at an exciting moment in their journey; looking to build centres for more communities nationwide.
But if you’re going to introduce your service to new audiences, you need to look and sound your best: appealing, welcoming, and offering something not to be missed.
This was our brief: to deliver a verbal and visual brand that’s inclusive and accessible, clean and clear, to make sure everyone feels invited.
“Lark worked their magic and supported Open Age to bring our brand to life in a way which is both authentic and highly engaging. They are easy to work with, thoughtful and creative – a rare combination. Thank you.”
Emma Foulds, CEO
Discovery
As always, we started with listening and learning. Workshops and consultations with internal teams, trustees, and stakeholders. Helping us pin down where they are now, and where they want to be.
Visually, there was lots to preserve: their clear, bold mark and keyhole device.
Verbal
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Thanks to Lorna, Emma and all at Open Age for the fantastic project – was a pleasure!
Creation
At the start of the project, we’re thinking about the end: who’s going to be following these guidelines and applying this brand?
In Open Age’s case, we’re building a brand for a small internal team. So we intentionally designed a simple, flexible system, across verbal and visual, for the team follow for everyday comms.
“Lark was so good at workingwith our tight budget and ambitious brief: keeping us on track and making the most of every penny. Time and care spent getting to know us meant fewer revisions allowing us to get more for our money. And they delivered a very rare thing: a brand update that everyone loves.”
Lorna Schofield, Fundraising Manager – Community and Individual Giving
Roll-out
To get the team started, a set of starter kit materials included social posts, a donation form, posters, and a leaflet.
All followed the newly defined TOV and showed how to bring everything together in practice.
The new brand gives them a fresh start: clean, professional, and ready to grow with them as the organisation reaches more people.
