Time for a
little shelf-care
Samaritans
Subscriber book club
Samaritans wanted an exciting new way to inspire their supporters, so we helped them develop a novel book club subscription.
What we did
Box ideation
Brand development
Naming
Content strategy
Ongoing content creation
To help them connect with new and existing supporters, Samaritans approached Lark to develop a different type of communications. After just a few months, we had a powerful new subscription product: the Feel Good Book Club.
Creating connections is at the heart of Samaritans, so we decided to take this idea literally – and literarily – with their new book club. Every month, subscribers would receive an uplifting book they could discuss with an online community, plus a few feel-good treats, while knowing they were also making a difference to people in need.
“I love this book club. It’s like getting a birthday present every month. Thanks for setting it up.”
Feedback from a happy subscriber
We worked closely with the core Samaritans team to help name and shape the Feel Good Book Club. Lark led on all verbal brand identity and product content creation, including messaging and tone of voice.
We also created the wellbeing tips and inspiring message cards included with every subscription box. Feedback from their customers has been phenomenal, and Samaritans are now hoping to expand the Feel Good brand into new areas.
Impact
The Feel Good Book Club has been a huge success for Samaritans, with a steady rise in membership – over 1,000 subscribers just 18 months after launch – and reaching brand new audiences for the charity.
