Turning the tide on boring reports

Tideway
Impact reports

Creating engaging reports to have as much impact as the pioneering Thames Tideway tunnel itself.

An open booklet titled "SOCIAL IMPACT" with a subtitle about Tideway's evaluation of its legacy program, dated February 2023, featuring an aerial view of the River Thames and London landmarks on the cover.

What we did

Copywriting
Illustration
Layout and design

Tideway is building a 25km tunnel under the River Thames to intercept and clean up the tonnes of sewage spilled every year. The new ‘super sewer’ will help create a healthier London, but how could they get that message across to communities in the capital in an engaging way?

The Tideway Project first approached Lark to work with them on their social impact report. This would highlight the positive impact the tunnel had not just on reducing river pollution but on the wider environment and local people too.

This could be helping Londoners to reconnect with the Thames in different ways, supporting STEM projects in local schools, or creating apprenticeships to give young people life-changing on-the-job training.

An open brochure about the Thames River, showing information on its ecology, changing waters, river seals, endangered eels, swimmers, sharks, catchment visitors, habitat, and health check, with maps, images, and icons.

“Thank you for your great design skills and patience as we completed this work. We’re very proud of the report; I hope you are too! It’s been great working with Lark on all our reports – you’ve been invaluable in helping us to evolve our reporting style.”

Samantha Freelove, legacy and sustainability manager

Open magazine spread about London's Thames Tideway Tunnel project with a photo of engineers in tunnel, illustrations of London landmarks and water waves, and text explaining the project's environmental benefits.
A worker wearing safety gear stands inside a large, tunnel-like structure with smooth, curved walls that are illuminated by a bright light at the far end.

After the social impact report was released, Tideway asked us to help transform their annual sustainability report. With the 2025 finishing date on the horizon, many of their goals – for example, around emissions and employment – were already complete.

Our designers created new concepts for the hero infographic and produced new illustrations and icons to bring all these impressive stats to life.

Open sustainability report brochure with a cover image of a person skateboarding near a river, and inside pages displaying environmental, health, economy, and people statistics for 2024.
A cityscape with modern skyscrapers along the riverbank under a partly cloudy sky. A barge with construction material is on the river, and the Tower Bridge is visible in the background.

We then worked with Samantha and the Tideway team on their 2024 sustainability report and look forward to revealing the final impact of the 10-year project when it officially launches in the next few months.


More work

Three children sit at a table in a classroom. A young girl in the middle looks distracted. Behind her is a yellow noticeboard with colourful paintings that spell out, ‘I live with dementia’. This is an awareness campaign for Dementia UK.
A woman with brown hair, wearing a turquoise hoodie, is holding a cartoon drawing of an 8kg kettle bell in front of a bright yellow background. Handwritten text reads, ‘Raise your game’. This is part of a fundraising campaign for Bowel Cancer UK.