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Civil Service Retirement Fellowship
Campaign
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What we did
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“Lark were a pleasure to work with, and produced beautiful designs. They encouraged us to go with a brave name for our campaign, which has really paid off. The campaign achieved widespread national media coverage in its first week, with The Guardian linking directly to educational resources that Lark wrote for us, driving traffic, improving SEO and of course directly helping women and girls.”
Beth Granter, digital consultant, Wellbeing of Women
We brought our campaign concept to life with smart art direction and impactful design in a series of static digital and print ads. These showed real women standing in front of a wall of words describing some of the debilitating symptoms dismissed as ‘just a period.’
We then scripted, storyboarded, shot and directed the campaign’s centrepiece: a direct, uncompromising video that shone a light on the real stories of women who for too long had their symptoms dismissed and underlying conditions ignored. Alongside this, we produced a series of shorter ‘case study’ videos in which the women told their stories to camera.
Audience feedback for ‘Just a Period’ has been overwhelmingly positive, and the charity tells us this has been by far their most successful campaign ever in terms of reach and engagement.
Just one month after launch, all major targets set for the campaign had been beaten. Six months on, it’s still on track to exceed the KPIs set by the charity.
