We weren’t reinventing the wheel. We already had the charity’s values and core visual identity to keep as our base. 

For the verbal guidelines, we focused on the fundraising USP being “energy”. So we used a scale – Muted, Neutral and Amplified – with example copy to show when to dial it down and when to go wild. To close the doc? Eight golden writing rules to give any content creator a confidence boost. 

Over on the visual side, we needed to create an event ‘family’; four different strands that each felt distinct, but related. We started with three concepts, with each pushing the brand further than the last. 

With the chosen route, we created logos, backgrounds, icons, editable templates, and a new event name. Everything summarised and explained in a neat brand guidelines document.

“Working with Lark was an absolute dream – the team took the time to understand us, our branding and our briefs, and we were absolutely blown away by the end products that were delivered. Lark helped us to stay true to our identity, and developed the look and sound of our work in ways that meant at the end of every catch up meeting, there were smiles across the board from all of my colleagues.”

Becca Roe, Creative and Content Manager