Oasis Project
Visual and verbal rebrand
A life-affirming brand for a life-changing charity
Oasis Project is a non-profit based in the south east, and founded in 1997 to support women, children and families affected by drug or alcohol problems.
The work they do is all about bringing hope and the promise of renewal to lives torn apart by substance abuse. But their visual branding didn’t communicate any of that.
As well as rethinking their name, verbal positioning and tone, we created a fresh visual identity. Bold and beautiful icons, assets and colour palettes now bring to life the incredible organisation they are.
The result
The team at Oasis Project are thrilled with the transformation (and so are we).
“We developed good relationships with all working on the project - a thoughtful, creative and intelligent team. Lark seemed to really ‘get’ Oasis from the start and were good at translating our ideas into a process which worked for everyone involved. The response was very positive; we had some excellent feedback from others in the sector and from funders too.”
Laura Ward, Acting Chief Executive, Oasis Project
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Naming
Positioning
Tone principles
Illustration assets
Visual identity
