Wellbeing of Women
Education and advocacy campaign
“Just a Period”
Our ‘Just a Period’ film won its category at the Charity Film Awards 2024.
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Millions of women and girls suffer from devastating period symptoms. But even crippling pain and flooding are dismissed as “just your period”. Wellbeing of Women wanted an empowering, educational campaign to help women get the treatment they need.
“Just a Period” takes a universal phrase heard all too often by women around the UK – whether from medical professionals, colleagues, friends or the voice inside their head.
It’s a concept that we hope will resonate with audiences of all ages, experiencing debilitating period symptoms – and potentially undiagnosed gynaecological conditions.
The core messaging urges women to educate themselves and no longer accept periods being dismissed or ignored. Visually, we showed real women and a wall of striking one-word descriptors shared by the charity’s community.
And at the campaign’s heart? An emotive hero video and case study series shining a light on the life-changing impact periods can have.
"Lark were a pleasure to work with, and produced beautiful designs. They encouraged us to go with a brave name for our campaign, which has really paid off. Supporter feedback and engagement has been excellent. The campaign has achieved widespread national media coverage in its first week, with The Guardian linking directly to educational resources that Lark wrote for us, driving traffic, improving SEO and of course directly helping women and girls."
Beth Granter, Digital Consultant, Wellbeing of Women
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Concept
Campaign
Copywriting
Design
Art direction
Project management
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To Gozde, Beth, Rebecca and Janet for your collaboration and support.
To Meghna and the crew for creating such a safe and open set, and for beautifully weaving these women’s stories together.
To our brilliant cast: Beth, Dawn, Esther and Tanya for sharing your pain so candidly and passionately.
