Talking – and listening – to young people

Youth Talk
Visual rebrand

Youth Talk do great work but their visual branding was… not so great. We gave them a new look they could shout about.

Background colours change between different shades of blue, green, purple and orange. Overlaid white text reads, ‘Youth Talk’ – the logo for the mental health charity. The words, ‘We’re listening’ are at the bottom.

What we did

Testing and consultations
Visual rebranding

Anyone with teenagers can tell you how hard it is to get them to open up. That’s why Youth Talk offers a free, confidential counselling service for young people, but their branding was actually putting off those they wanted to help.

Youth Talk want to make sure every young person around St Albans has someone they can talk to about whatever’s worrying them.

Their compassionate, expert team provides free counselling for 13 to 25-year-olds but unfortunately (and they’d be the first to admit it) their branding looked like it had been created years before many of their clients were even born.

Brochures for Youth Talk counselling service with speech bubble graphics and bold text, mentioning services like one-to-one counselling and addressing issues like confidence and mental health for young people.

“Lark is one of the best agencies we have ever worked with – expert, responsive, honest and truly brilliant creative brains.”

David Barker, CEO Youth Talk 

A person working on a laptop at a desk with a tablet and a pen, in an office setting.
Collage of technology-themed icons on colorful background, including a cactus in a pot, pineapple with sunglasses, headphones, and a laptop with a QR code.

After consulting with the Board, we produced three creative routes for a new visual language, then pitched them to the charity’s very own Youth Panel.

With their disarmingly astute feedback ringing in our ears, we whittled and honed to create a new look and feel for Youth Talk that was bright, bold and versatile without trying too hard to be cool.

Male runner with race bib number 203B, wearing a blue tank top that says 'YOUTH TALK We're listening', running outdoors on a cloudy day, with face paint and a headset.
Close-up of a digital illustration featuring a large blue number 2 and a smaller blue less-than symbol on a teal background.
A green background with two cuts of photographs: on the left, a woman with braided hair using a phone, and on the right, two young boys sitting outdoors and talking.
Blue speech bubble with the words "We're listening" in white.

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