Beat
Christmas DM appeal
A critical cry for support
Christmas can be one of the most challenging times of year for anyone affected by an eating disorder.
That’s why it’s such a critical window for Beat to raise funds from supporters. For two years in a row, we’ve produced vital fundraising campaigns for DM and digital (across web, email and social).
2022
This year’s cry for support focused on the charity’s urgent need for donations during their busiest time. We created an engaging visual series that focused on Beat’s life-saving services over the festive period.
2021
Working closely with the Beat team, we came up with smart, sensitive creative that conveyed the urgency of the problem without triggering people who might be living through it.
Beat’s fundraising lead said the DM campaign brought a tear to her eye (in a good way).
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Concept
Creative
Copywriting
Design
