Crohn’s & Colitis UK
Grass-roots campaign
Break the silence to end the stigma
Crohn’s Disease and Ulcerative Colitis are invisible diseases. The effects can be devastating but people often struggle to talk about their conditions.
We devised and led ‘It Takes Guts’ – a bold campaign for Crohn’s and Colitis UK to inform and inspire people to start talking.
Working with the charity team and partners, we created a multi-channel campaign strategy, campaign website packed with practical tools and advice, as well as a campaign launch video. From interactive ‘talking toolkits’ to illustration galleries and more, people found the words to have real-life conversations, and show how they felt for the first time.
The result
The campaign was a huge success – many of those living with have said it’s helped them find the courage to stop suffering alone. Silence = broken.
People’s Choice Award winner
Charity Film Awards 2020 with partners Buff Motion
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Concept
Strategy
Microsite content
Video
Toolkit
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To the brilliant Sarah, Andy and Dan at Crohn’s & Colitis UK. Thanks also to our amazing animation partners Buff Motion, and video agency Rare Prominence for the shoot, and Electric Putty for microsite wizardry.
User generated courage: The community helped spread the word on social through custom emoji posters.
