Samaritans
Feel Good Book Club
Shelf-care delivery
In late 2019, we worked with the core Samaritans team to name and shape a powerful new subscription campaign and product.
After just a few months’ development, The Feel Good Book Club launched in Spring 2020.
Lark led on all verbal brand identity and product content creation, including messaging and tone of voice. Fast forward to today, and we’re continuing to help this pioneering charity book club go from strength to strength.
The result
The Feel Good Book Club has been a huge success for Samaritans, with a steep rise in membership through 2020 and into 2021, reaching brand new audiences for the charity (over 1,000 subscribers and counting) and receiving phenomenal customer feedback. We’re now working with Samaritans to develop and expand the ‘Feel Good’ brand into new territories.
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Brand development
Naming
Content strategy
Content creation
Box ideation
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To Neil, Emily, Ella and Desa for welcoming us into the team. To Esther for your fab design work and ideas, and Matt for your social know-how.
Images courtesy of Esther Shelley.