The Body Shop
Global communications
New life into a High Street icon
The Body Shop is the original conscious brand. But a lot has changed since Dame Anita Roddick founded this iconic beauty brand in 1976.
Today, The Body Shop competes with more than a few new kids on the block – but no one quite does it like them.
Our task?
To help the global Body Shop teams find the right way to talk about the brand, the product, and its ethos – authentically, powerfully, consistently.
As well as giving teams the right ingredients through a ‘Green Book of Corporate Comms’, we also helped The Body Shop bring its new messaging to life through editorial storytelling and social assets.
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Workshops
Tone principles
Tone and message guidelines
Training
