Youth Talk
Visual rebrand
Walking the talk
Youth Talk provide free, confidential counselling to 13-25 year olds around St Albans.
They want to make sure every young person has someone they can talk to about whatever’s worrying them.
Their expert team is compassionate, committed and highly skilled. But unfortunately (and they’d be the first to admit this) their branding looked like it had been created using MSFT Paint before many of its target audience members were born.
After consulting with the Board, we produced three creative routes for a new visual language and pitched them to the charity’s very own Youth Panel.
With their unnervingly astute feedback ringing in our ears, we whittled and honed, creating a new look and feel that was bright, bold and versatile - without trying too hard to be cool.
“Lark is one of the best agencies we have ever worked with – expert, responsive, honest and truly brilliant creative brains.”
David Barker, CEO Youth Talk
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Visual branding
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To David for reaching out to us, and to the Youth Panel for their invaluably incisive contributions to the creative development. We felt suitably ancient.
