Branding

Creative content

From look and feel to tone of voice, from strategies to straplines, we help organisations build brands with purpose and personality.

Brand strategy | Visual identity | Tone of voice | Naming | Positioning and messaging

A woman with long brown hair, wearing a light blue hoodie, is raising a yellow kettlebell up to her chest, in front of a yellow background. Blue text behind her reads, 'Raise Your Game'. This is part of a fundraising campaign for Bowel Cancer UK.

Bowel Cancer UK

Visual and verbal identity

A dark blue, solid background with no discernible objects or features.

Visual and verbal identity

Pink heart with white text reading, 'Life changing hospice care', with one blue and one teal bird either side. This is part of the new visual branding Lark created for Martlet's Hospice in Brighton.

Visual and verbal identity

A young woman with braided hair, wearing glasses, smiling outdoors, with a background of trees and a building.

Imperial College London

Tone of voice and prospectus copy

The word 'FREE' overlaid on a mountain landscape with a blue sky.

Brand language

A woman in beige clothing sitting in a golf cart with a desert landscape in the background.

Tone of voice guidelines

Close-up of an Aldi store sign with a green background and white text.

Visual and verbal identity

Green background with overlapping thin black circles.

Health Equalities Group

Visual and verbal identity

Close-up of a purple flower with the text "Royal Botanic Gardens Kew" overlaid.

Kew Gardens

Tone of voice and copywriting

Brand identity and campaign positioning

Visual identity

Global messaging and tone of voice

Purple gradient background with white text inside a circle that reads "Rethink Mental Illness".

Rethink Mental Illness

Brand refresh

RSPB, the National Trust, WWF, Co-op

Visual identity and creative